<aside> <img src="/icons/activity_blue.svg" alt="/icons/activity_blue.svg" width="40px" /> Experienced Data Analytics Consultant with a strong foundation in Python, PySpark, SQL, and Machine Learning. Specialized in driving revenue growth and optimizing operational efficiency for global clients, including Google, Sony PlayStation, and Schneider. Proficient in building data-driven solutions for SEO, logistics, customer service, and revenue analytics. Certified Google Cloud Data Engineer with a track record of delivering impactful results across EMEA and APAC markets.

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👤 About Me

An experienced Data Analytics Consultant with a versatile skill set, including Python, Pyspark, SQL, data engineering, machine learning, and more. Holds a substantial record of driving revenue growth, enhancing operational efficiency, and enabling cost savings through data-driven solutions across various projects and clients. Combines strong analytical acumen with advanced technical proficiency to deliver impactful results in diverse markets globally.

💼 Experience

Analytics Consultant II - Fractal Analytics | April 2020 –Present

Last Mile Delivery - Schneider, IN | Mumbai, India | Sep 2023 – Present

• Optimised logistics costs for the NAM market by consolidating shipments based on reason codes.
• Managed shipment consolidations at daily, weekly, and bi-weekly intervals.

Strategy and Analytics - Google, UK | London, United Kingdom | Feb 2022 – Aug 2023

• Identified growth opportunities by monitoring SEO key metrics, leading to a 21% Q/Q growth in active users across EMEA markets.
• Evaluated quarterly OKRs using SEO metrics such as user growth and impressions, improving predictive accuracy.
• Streamlined performance tracking by establishing market-specific KPIs, end-to-end pipelines, and attribution models for enhanced market insights.

Gaming Platform Revenue Analytics - Sony PlayStation, IN | Mumbai, India | Oct 2021 – Jan 2022

• Collaborated with Sony PlayStation to analyze revenue uplift through player segmentation, improving revenue trend analysis.
• Developed player segmentation into test and control groups, enhancing the understanding of revenue and gameplay impact.
• Utilized the pymatch algorithm for propensity modeling, leading to an 8% revenue uplift between test and control groups.

Analytics Consultant I, Fractal Analytics

Cost Performance Management Tool - MARS, IN | Mumbai, India | Feb 2021 – Sept 2021

• Built a model to identify cost drivers over different periods and designed a scenario simulation tool to enhance strategic decision-making.